Beverage packagers: It's time to think small | Packaging Digest
It may be necessary to step-up internal innovation and strategic focus to target small households and fulfill consumer needs and wants; partially or fully overhaul existing plants to accommodate these new products; rethink the supply chain from adjusting channels of distribution to collaborating with suppliers in new ways; and market in new ways, though different and changing channels, to educate retailers on the importance of small-sizing.
